About Loring & Co. fine Jewelers
Loring & Co. Fine Jewelers is a family-owned jewelry store founded by Rick and Eleanor Loring in 1996 that has become a trusted jewelry store in Alabama and beyond.
Currently managed by the third generation of the family, Trent Thomas, the store maintains the ethical standards on which it was founded. Family members like Jud Thomas and Tom Loring, with strong interest in watches, have played key roles in shaping the company.
Apart from the quality jewelry they are known for, Loring & Co. Fine Jewelers provides exceptional customer service, guided by their principle of ‘Family first’. This commitment to treating customers like family has been a cornerstone of their success.